Her first book, Grumpy Cat: A Grumpy Book, was published in 2013 and acted as a guide for attaining 'true grumpiness' from the self-appointed 'master of bad attitude'. Grumpy's owners ultimately won a $710,000 (£555,000) payout in a copyright lawsuit. She even had her own online merchandise store and a brand of iced coffee, Grumppuccino, produced by US coffee company Grenade.īut in 2018, Grumpy Cat Limited sued Grenade for exceeding the terms of an agreement made over use of the cat's image, after it started selling other branded products featuring her face. Grumpy was also the 'spokescat' for a Friskies brand of cat food and appeared on a number of TV Shows, including Good Morning America and American Idol. In a 2014 interview with the Huffington Post, Tabatha insisted the number wasn't strictly accurate but refused to speculate whether it was too high or too low. In the two years after her first photograph was posted to Reddit, it's believed Tabatha amassed in excess of $100,000,000 from Grumpy Cat's paid appearances, book deals and modelling shoots - more than Hollywood stars Nicole Kidman, Cameron Diaz and Matthew McConaughey. Yet despite her dissatisfied appearance, Tabatha says Grumpy Cat was actually very happy, regularly playing with balls of string or cuddling up to family members on the couch.įriends in high places! Grumpy Cat backstage with Jennifer Lopez at American Idol in April 2014Īt the time of her death she had 2.4m followers on Instagram, 1.5m followers on Twitter and 8.5m likes on Facebook. Grumpy’s first taste of super-stardom came during her participation at the 2013 South by Southwest Interactive festival in Austin, Texas.Īttendees stood in line for hours hoping to take a selfie with her, but even the fanfare wasn’t enough to turn Grumpy’s frown upside down. Owner Tabatha then quit her job as a waitress at Red Lobster to manage Grumpy's career and said the phone 'never stopped ringing' from then on in. Racking up more millions of views, the legend of Grumpy Cat was officially born. In response to the interest in her unusual looking feline, Tabatha uploaded a video of Tardar Sauce to YouTube to prove her face hadn’t been Photoshopped. Reddit users responded in their thousands, instantly creating Photoshopped images of Grumpy and sharing amusing memes of her on other platforms such as Twitter and Facebook.Īn image uploaded to Imgur reached a staggering 1,030,000 views in its first 48 hours on the site.

Grumpy Cat became an instant online sensation in September 2012, when Tabatha’s brother Bryan uploaded photos showing off the cat's now iconic scowl to the sub-Reddit r/pics.

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